Set realistic goals and select appropriate content formats to create effective content strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2020, 2:58 AM UTC

Building a content calendar can help brands establish a smooth workflow for the content creation process.

This piece highlights stages of content marketing process brands should follow to support their digital marketing activities. First off, research consumers’ online behaviour via polls and surveys, and analyse social audiences to understand prospects better and create effective content.

Brands must set realistic goals, select appropriate content formats to build marketing funnels, and identify key KPIs to formulate effective content strategies. Use tools like Google Keyword Planner to find trending keywords and brainstorm content ideas for targeted audiences.

Posting consistently across different platforms, promoting content like blogs on social networks, and using email campaigns can help marketers distribute content. Measuring the content’s performance on social media and analysing key insights and KPIs is recommended to create content that works.

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