Focusing on micro-interactions on social media can help marketers humanise a company and its mission.
This article notes that as communities grow in importance, businesses must focus on marketing activities like livestreams, webinars, and social listening to build digital communities. This would require marketers to team up with customer support and product teams.
Yi He of Binance says that cross-functional marketing efforts are cost-effective and allow consumers to connect with a brand. Develop strong community marketing activities to drive awareness among friends and family and enhance brand exposure. Word-of-mouth marketing can help marketers build emotional connections with consumers and activate the brand.
Further, community marketing can help brands stay authentic and transparent while building trust among their consumers. Businesses should leverage communities to enhance their customer services by monitoring common requests and deliver products driven by the community.
[5 minute read]