Boosting SEO efforts on DuckDuckGo search engine can help marketers target high-quality searchers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2020, 5:32 PM UTC

DuckDuckGo users tend to spend an average of 9.5 minutes on sites and have a much lower bounce rate than other search engines.

Though DuckDuckGo captures only 1.75% of the market share, its user-base is high-quality searchers who are security-conscious and are interested in tech. Unlike Google, DuckDuckGo does not keep track of elements like user IP address, location and search history.

DuckDuckGo is more focused on delivering results according to the user’ current search intent and not past searches. To rank higher on DuckDuckGo, businesses should focus on adding and earning high-quality backlinks from high domain ranking sites like the Wall Street Journal.

Adding hyperlocal keywords and location tags in the content can help businesses rank appropriately on DuckDuckGo SERPs. Marketers also should ensure their site is easy-to-navigate on both desktop and mobile devices.

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