This piece recommends strategies that businesses can use to generate revenue from their contact centre.
Companies should start making hyper-personalised recommendations to enhance sales during the holiday season. Brands should provide customer agents with a single view of their consumers’ past orders and brand preferences. It can help agents understand customer preferences, helping them make more authentic and relevant recommendations in real-time.
Recommending products tailored to consumers’ specific preferences can increase the likelihood of conversions. Businesses can further train their agents to turn into natural sellers. If an agent can create a relationship beyond the transaction, companies are likely to retain more customers and foster brand loyalty.
Making processing payments easy can help organisations make customer journeys seamless and friction-free. Businesses should empower their agents to issue payments through messaging channels to simplify financial transactions.
[5 minute read]
