FAQ pages must be well thought out and part of ecommerce marketing strategies.
This article highlights how the Frequently Asked Questions (FAQs) page on an ecommerce website can prove useful in boosting sales. An FAQ page must be seamless, easy to navigate and have a simple design with the focus on informing rather than entertaining visitors.
The FAQ page must be updated following any change in company policy and information. This resource of updated information will be useful to the company’s customer service representatives as well.
The most asked questions must be displayed right at the top and topics can even be categorised under “Shipping”, “Products”, “Orders” and more. Answers, pages and products can be interlinked as it helps the page’s SEO and makes it easier for consumers to find information.
[15 minute read]