Structuring PDF files in an SEO-friendly manner can help brands enhance search ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2020, 12:33 PM UTC

Linking relevant webpages with PDF files can help brands boost their search ranking.

To optimise PDF files for search engines and increase site visits, brands must ensure the content structure in the PDF is SEO-friendly and readable. Editing PDF content like headings, lists, short paragraphs, images, spaces and inner links in a similar context to a website can ensure the PDF is SEO optimised.

Creating SEO-friendly PDF file names, title, and meta descriptions is recommended as they can be influenced by keyword searches. Marketers can edit titles and meta descriptions in the “Document Properties” of a PDF file.

Brands must leverage their PDF files in their content marketing strategy by internally linking them and using them as incentives for newsletter subscriptions. Adjusting alignments, templates and file sizes can help brands effectively optimise PDF for mobile.

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