Update Google My Business page with relevant information to boost a brand’s local search ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2020, 2:22 AM UTC

Crafting content around consumer queries can help brands augment their website’s search ranking.

This article suggests tips businesses can use to attract consumers via Google and enhance search rankings. To ensure consumers find a brand in local searches, update its Google My Business page with relevant information and write in the brand’s tone of voice to entice target audiences.

Use tools like Ahrefs to gain insights into certain search questions and create content around those queries to improve search ranking. Building authoritative and link-worthy websites with interesting and educational content to rank better and help brands target ideal consumers.

Working with micro-influencers in the brand’s niche allows marketers to grow their social media following and drive engagement. Creating a brand community on social platforms or email communities with newsletters is recommended to nurture prospects.

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