Promoting valuable resources to relevant audiences can help brands earn useful backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2020, 1:26 AM GMT+0

The key to securing worthwhile links is to find a balance between audience size and topic specificity.

For effective link building, businesses can create and promote linkable resources to audiences according to consumer needs. These could be in-depth or comprehensive guides on a topic that interests existing online audiences. However, working on extremely niche topics and targeting limited audiences may restrict the number of backlinks.

Marketers should target a specific group within a broader audience in case of general topics. For instance, brands in the cybersecurity sector can create a guide on cybersecurity for the elderly, students and people with disabilities. Providing useful resources can help brands establish an authoritative position and secure powerful backlinks.

Further, look for unlinked mentions to acquire relevant links. Marketers should further find out broken links and fix them to enhance link acquisition efforts.

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