Creating quality and engaging content can also help brands enhance rankings.
Instead of using unethical ways of building mass following and mass liking, brands should regularly post quality content on social media to drive engagement. They can use the Stories feature as it enables marketers to quickly engage audiences.
Stories enjoy better visibility as they appear above the news feed. Companies can collaborate with celebrity influencers or users encouraging them to create guest stories to improve reach. This can also help improve the involvement of a brand’s audience.
Marketers could use features like GIF animations, surveys and hashtags to improve the relevancy of their social media posts. The authors warns marketers against using spam hashtags or links that are too popular. However, using geolocation tags can help boost the traffic.
[6 minute read]