US bans TikTok and WeChat app store downloads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 18, 2020, 5:35 PM GMT+0

But, US-based companies can continue conducting business with Chinese-owned apps.

The US Commerce Department has issued a new order that will stop Americans from downloading ByteDance-owned popular video-sharing app TikTok from 20 September. The rule would ban new downloads of TikTok and other Chinese-owned apps like WeChat to "protect" American citizen data.

This ban would bar Apple and Google from offering these apps in their app stores for US users. But, these companies would still be allowed to offer TikTok and other such apps outside the American borders.

The rule doesn't restrict US companies to conduct business with Chinese-owned apps like – Walmart and Starbucks allow users to make transactions through WeChat. Commerce Secretary Wilbur Ross told Reuters that action was aimed at "promoting national values, democratic rules-based norms, and an aggressive enforcement of US laws and regulations."

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