Use innovative marketing techniques to create personalised affiliate program pitches

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 1:19 AM UTC

Produce small digital events for affiliate programs to ensure the brand is seen and heard online.

For companies to effectively find new affiliates and grow their affiliate programs, they must be clear about their positioning and the affiliates they want to target. Create an affiliate program explaining its objectives and requirements on the site homepage to attract and engage the relevant affiliates.

Marketers must ensure the affiliate program pitch is brief and clear across all communications to let affiliates know what exactly is being offered. Further, brands can leverage innovative marketing techniques to create highly-personalised pitch content to build connections with potential affiliates.

Rather than forcing the conversation, continually engage affiliates by sharing valuable information online, for example digital events, to ensure brand visibility. Hosting podcasts lets companies increase affiliate engagement levels.

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