Evaluate social media posts to curate popular user-generated content for email campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 12:19 PM UTC

Offering attractive incentives can help brands gather content from users with their consent.

This article suggests ways brands can leverage user-generated content (UGC) in email campaigns to enhance email conversions and boost open rates. While curating UGC, ensure subscribers in the mailing list have agreed to the use of their content.

Analyse social media posts to source popular content topics and create individualised newsletters and email correspondence to connect with prospects. To incorporate high-quality UGC in emails, marketers must find content aligned with the brand’s tone and voice and use relevant colour palettes.

Including testimonials, reviews and videos can help brands enhance the performance of their email campaigns. Target UGC content like product videos to repeat consumers to boost email marketing ROI. Building content communities can help marketers source UGC efficiently.

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