Customise a company’s Facebook Shops store to exhibit the business’ personality

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 2:04 AM UTC

Shops has made it easy for businesses to offer in-app customer support through Messenger, WhatsApp and Instagram Direct.

This article explains how companies can use Facebook Shops to drive sales. Brands must note that setting up a store on Facebook is free but for orders of USD 8 or under, Facebook will take a transaction fee of USD 0.40.

This transaction fee has been waived off until 31 December 2020. To create a Facebook Shop, a company must have a commerce account in Commerce Manager. Also, a business manager admin must be appointed.

The article recommends sticking to the brand’s colors while creating a Facebook Shops store as a customisation tactic. Marketers can further personalise their Facebook store using colors, texts and buttons. Companies without a website could find making a Facebook Shops store easy with no upfront investment.

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[9 minute read]