Conduct in-depth research to find appropriate low-cost martech tools amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 2:36 AM UTC

Increasing investments in chatbots and chat services can help brands efficiently maximise their marketing budgets.

With brands having to stretch marketing budgets in the COVID-19 era, this piece suggests ways marketers can extract the most value from their martech tools and stacks. The marketing department must find the best pricing value when purchasing marketing tools or renewing contracts, during COVID-19, as per Renita Williams, The Marketing Plug.

Discover low-cost or free martech tools by conducting basic research on social media or on blogs as that’s where they’re most likely being talked about. Investing in chatbots and services helps provide comprehensive responses during rush hours and share campaign information cost-effectively.

Businesses must opt for platforms with monthly membership costs, special “lifetime” pricing, and prices based on the number of users. Asking current vendors for discounted platforms and tools is recommended.

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