Partnering with complementary companies can help brands boost their video strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2020, 3:43 PM UTC

When implemented correctly, video marketing can achieve one of the highest ROIs in a digital marketing strategy.

Companies should conduct market research, understand their target audience, consumer pain points, video viewing preferences and preferred platforms. They should then accordingly define the purpose of their video content. Instead of annoying customers by using videos to pitch sales, marketers should use the format to keep audiences invested, educated, entertained and inspired.

Understanding what makes audiences like, share and buy, can help marketers create compelling video content. Businesses can collaborate with other brands that complement or support their products and services to reach prospects effectively.

Partnering with appropriate and relevant social media influencers can result in a massive influx of shares, likes and views. But, brands should also keep in mind the platform and devices, where they want to broadcast, before creating video content.

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