Google makes nearby product inventory more discoverable with updated Shopping UI features

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2020, 3:48 PM UTC

“Buy online, pickup in stores” grew 250% year-over-year in August 2020, according to Adobe’s Digital Economy Index data.

Consumers increasingly want to buy products online but have the option for local pick up for easier access. Google’s latest update to its Shopping tab UI, responds to this changing customer behaviour, with new features to boost the visibility of “nearby” products.

The new update includes more prominent “nearby” filter under the Shopping tab, new local stores card and enhanced visibility for Curbside and In-Store Pickup Label. Additionally, shoppers do not need to use “near me” or other local modifiers to trigger the nearby Shopping filter.

Data suggests consumers are increasingly adapting to this relatively new channel. The update, along with its local store inventory data, can give Google an edge over ecommerce giant Amazon. 

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