Brands should use their Instagram account as their Storefront to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2020, 5:12 PM UTC

83% of Instagram users discover new products and services in-app.

With 29.73% of US millennials believing Instagram is the best way for brands to reach them about new products or promotions, businesses should leverage this platform for social selling. Setting up the Instagram account as the brand’s online store can help followers and visitors buy from the platform with ease.

Companies need to create an online store and connect it with their Instagram business profile. They should also start using catalogues when posting product tags. With visual appearance being a critical deciding factor for most shoppers when making a purchase decision, companies should create product videos within 45-60 seconds.

Dynamic videos can show products in action, helping customers understand whether the product fits their requirement. Sharing discounts and limited-time offers can further encourage visitors to give impulse shopping a try.  

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