Leverage B2B2C ecommerce model to effectively connect with consumers without middlemen

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2020, 11:47 AM UTC

B2B2C ecommerce model allows businesses to reach a large and loyal consumer base and build credibility with trusted brands.

As B2B brands adopt a B2B2C (business-to-business-to-consumer) model, discounting the middleman and directly contacting consumers, implementing B2B2C ecommerce models could create a seamless purchasing experience. B2B2C ecommerce can help brands stay relevant while driving customer growth, reinforcing relationships, and control supply chains cost effectively.

Prioritise consumer experiences, create responsive web stores and offer cross-selling and upselling to create B2B2C ecommerce models. However, B2B2C models entails brands dealing with different groups of retailers and consumers, posing a challenge for a consistent plan.

Having a fully integrated platform can help organisations serve their B2B clients as well as customers. Brands must advertise customer services, build referral networks for dealers and offer specific B2B promotions to widen reach and enhance B2B2C strategies.

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