To improve customer retention, update sales tactics and look to improve products and services

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2020, 12:46 PM UTC

Companies must adapt their strategies to stay ahead of the curve.

This article suggests ways in which businesses can improve their customer retention. Businesses must allow customers to purchase through guest accounts instead of making membership compulsory.

They must take stock of how products could be made more appealing to customers. The assessment could lead to working with new suppliers, improving the shipping strategy, rethinking pricing, and adding and removing features.

Further, sales tactics could be improved by building relationships with customers, leveraging testimonials and reviews and more. Businesses must keep an eye on what their competitors are doing to match services they start to offer and ultimately improve customer retention.

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[7 minute read]