Having a potent B2B lead qualification system can help enhance sales efficiency

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2020, 5:42 PM UTC

This piece shares insights from an infographic guide from Spiralytics on B2B lead qualifications.

Converting qualified leads into paying customers is a top priority for more than half of B2B companies. Additionally, 56% of B2B organisations qualify their leads before passing it to sales, but only 25% of leads actually materialise. 

A potent lead qualification system can help brands identify users who have high chances of converting. It not only allows businesses to spend more time on leads that will convert but also aids in crafting a more efficient sales funnel. 

Lead qualification system can convert customers in a way that maximises efficiency to drive sales. Gathering prospect data and picking the essential attributes of the high-quality leads can help build a potent lead qualification criterion. 

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