Facebook rolls out Watch Together, allowing up to eight users to watch videos together in Messenger

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 15, 2020, 12:02 PM UTC

The feature will be launched globally this week in Messenger and Messenger Rooms for iOS and Android mobile devices.

To offer users a new co-viewing experience, Facebook is launching the Watch Together feature for the Messenger platform. The Watch Together feature will allow up to eight users to watch videos together with their friends and family from videos on Facebook Watch.

While Watch Together is limited to content available on Facebook, the company says it’s working to expand both licensed content and user-uploaded videos. Users can initiate a co-viewing session by swiping up on the Messenger screen during a video call and selecting “Watch Together” from the menu.

This article states the Facebook’s Watch Together could help advertisers entice users from other platforms like Netflix. Advertisers could increase ad views with this feature.

Read the original article

[3 minute read]