YouTube faces a $3.2 billion UK class-action lawsuit for “unlawful” use of children data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2020, 5:23 PM UTC

The suit is the first time representative litigation has been brought against a tech giant on behalf of children.

The lawsuit accuses YouTube of routinely breaking UK and European data protection laws by unlawfully targeting up to five million under-13s with addictive programming and harvesting their data for advertisers. The law firm claimed this is one of the largest such cases in date.

UK’s Data Protect Act limits the age at which minors can legally consent to their data is processed at 13 years. The article states that if the case succeeds, millions of British households may be owed “hundreds of pounds” in damages from the Google-owned video streaming platform.

A YouTube spokesperson mentioned, “YouTube is not for children under the age of 13.” He further added that the streaming site has a dedicated app for children – YouTube Kids.

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