Using creative content while social selling products can help brands generate curiosity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2020, 5:06 PM UTC

According to LinkedIn, sales representatives who are effective at social selling generate 45% more opportunities and are 51% more likely to hit their targets.

Businesses should strengthen their social selling strategies to nurture existing customer relationships and foster new leads. Around 80% of a brand’s social content should be creative – like ebooks, blogs, case studies and infographics – and 20% should be promotional like, discount coupons and free trials.

Marketers should use content to educate audiences about popular consumer challenges and how the product can help. Creative content can help brands start meaningful conversations, along with answering consumer queries. They should further use visual content as it resonates better among the audiences.

Using audience research from ideal customer persona can help marketers create relevant social content. But, businesses should first specifically define their goals and KPIs before social selling.

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