One-third of Americans believe that the US economy will recover in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2020, 11:23 AM UTC

IBM’s Institute for Business Value (IBV) surveyed 14,500 consumers across countries to gain their perspectives on COVID-19.

With COVID-19 impacting people’s lives, differences in optimism, employability, and shopping behaviours emerge. According to the report, one-third of Americans believed the US economy will recover in 2021, while 69% were concerned about a second pandemic wave hitting later in 2020.

Of those polled, 60% of millennials globally say the pandemic has taken a toll on their mental health. Gen Z are most optimistic about economic recovery. 58% of US consumers want businesses to impose social distancing for patrons and require employees to cover faces.

Further, 44% of Americans have tried placing orders via mobile app amid the pandemic and 46% have ordered online with curb-side pickup. Additionally, 64% of Americans say employers must communicate measures taken to sanitise the workplace.

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