Offering a scroll-friendly and seamless user experience can help brands retain visitors

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2020, 10:54 AM UTC

Over 90% of unsatisfied customers will leave without saying anything.

With 81% of consumers willing to pay more for better experiences, businesses should invest both time and resources on their website UX. A Forrester report found that for every $1 a company spends on UX, they see a return of $100. Along with ensuring a website is visually pleasing, companies should also make sure their first-time visitors can seamlessly move from Point A to Point B without asking questions.

The common thread between some of the best UX websites are: scroll-friendly, a cinch to navigate and clearly spelling out where visitors should click. These elements help in offering a frictionless experience on mobile devices as well.

Marketers can use third-party online tools to diagnose UX issues. They can further create comprehensive product pages to provide better UX.

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