Conversion rates for retail apps users is three times that of users acquired through the mobile web.
This piece argues that marketers need to pay more attention to affiliate app marketing. Though app users are more likely to make purchases than web users, most retailer marketers say that they hardly generate any app installs from affiliate programs.
Most publishers do not have the deep-linking infrastructure in place to track users when they move between the web and apps. There could be more opportunities for conversion and customer retention if users were able to move seamlessly between the web and app experience.
Using tools like Reach – that combines deep-linking and app-tracking to support affiliate network traffic – can help retail marketers boost performance on app affiliate traffic. These kinds of tools directly take the user to the app destination after clicking on a mobile link.
[3 minute read]