Use video marketing along the sales funnel to improve sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2020, 7:49 AM UTC

Brands must demonstrate their understanding of consumer issues through video marketing to grab consumer interest.

Creating tailored video content for every stage of the sales funnel helps brands guide consumers’ purchasing decisions, in their buyer journey. At the top of the funnel, craft videos with informative, educational, and problem-solving content to drive awareness and attract prospects.

Do so by producing branded, educational, explainer animations, and lifestyle videos, while steering consumers’ curiosity-levels. Brands must create instructional, product, tips and trick videos for the middle stage to widen reach and move consumers further along the funnel.

The article recommends brands create videos on case studies, demonstrate product features, and provide testimonials at the last stage to guide consumers’ buying decisions. Marketers must highlight benefits, features and address common queries through messaging to increase conversions.

Read the original article

[6 minute read]