UK ad watchdog ASA proposes ban on cosmetic surgery ads geared towards under-18s

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September 10, 2020, 4:32 PM UTC

However, the proposal will still allow promotion of cosmetic surgery in adult-centric content.

The Committee of Advertising Practice (CAP) has started a consultation on new rules around kids’ content after concerns were raised around the potential harm from cosmetic surgery adverts. ASA has proposed to outlaw cosmetic surgery ads around all media that could appeal to audiences below 18.

The age-based restriction would limit targeting, scheduling and placement of ads related to Botox treatments and nose jobs among others. However, ASA said cosmetic products such as creams, makeup and hair care products would not be affected by the ban.

Other related products that are under consideration for follow-up include weight control and dieting products and practices. CAP director Shahriar Coupal said the action was about “strengthening protections for young people and better protecting them from potential harm.”

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