Companies should make their data policies easy to understand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2020, 3:29 PM UTC

85% of consumers say it is difficult to know what to do to protect personal information, according to Wunderman Thompson Data.

Businesses must prioritise data privacy and help consumers to achieve data harmony. Companies should not only put consumers in control of their own data but also make data policies easy to understand. Studies suggest that only 10% of consumers are familiar with the steps to stop personal information from being stolen and sold.

Organisations should rebrand their privacy policies so that they help everyone understand it correctly. Companies like Apple and Google have already reformatted their privacy policies, which are visually driven, easily digestible, simplified language and clean design.

Companies should also consider the emotional side of data when designing their privacy agreements. According to the Pew Research Center, Americans feels concerned, confused and defenceless when it comes to digital privacy.

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