80% of the buyer power in US households lies with women between 25 to 54 years old, who make up 71% of the global Pinterest users.
With over 320 million active users, Pinterest is increasingly becoming an important marketing tool. Sharing videos on Pinterest can help brands increase their visibility and generate website traffic. Video pins are listed at the top of Pinterest mobile search results and allow marketers to share deeper insights than an image.
The author found that after posting videos on the platform, their views and impressions increased from almost zero to 67,800 viewers a month. Analysing viewers by demographics, age, gender, location, and device can help marketers create appropriate content according to their target audience.
Businesses can also use rich pin feature to promote products and services on Pinterest. It enhances searchability and provides up-to-date information.
[6 minute read]