Local businesses must select the right SEO agencies to benefit from local search growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2020, 10:42 AM UTC

Brands must select local agencies with industry expertise, credibility, and experienced SEO teams.

With local searches growing 50% faster than mobile, hiring the right local SEO agencies can help brands grow their business, amid the local search boom. While hiring an SEO agency, brands must ensure the agency prioritises metrics like Google rankings, new consumers, leads, organic traffic and more.

Agencies must offer clear communication and managing strategies while being capable of dealing with Google’s algorithmic changes. Brands must share info like credentials of analysis tools, performance data, content, and set expectations and approval process with their agencies.

Businesses can choose from agencies with either “specialist focus” or “generalist focus” for their SEO needs. Specialist agencies can almost exclusively cater to local SEO, whereas generalist agencies provide a wider range of services across different channels.

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