Leveraging nano-influencers can help brands get authentic followers in a cost-effective manner

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2020, 3:35 PM UTC

Nano-influencers - influencers with 1,000 to 10,000 followers - are generally ready to work for free products or proceeds from an affiliate link.

Businesses should consider collaborating with nano-influencers as they often have very high engagement rates. With fewer people to track, nano-influencers are better at responding to fan posts, which creates a feedback loop that encourages engagement.

Nano-influencers are generally equipped with less number of followers, yet authentic ones like friends and families. Moreover, consumers are likely to trust their friends and families over celebrities. As compared to celebrities, nano-influencers are eager to create the brand’s desired form of content in exchange for product giveaways and affiliate links. 

Brands can check out influencer marketplaces, seminars and trade show to find relevant content partners. Looking for published authors in the industry can further help brands find most suitable nano-influencers.

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