Leverage user-generated content to create cost-effective social media content and build social proof

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2020, 10:56 AM UTC

Social media features like Instagram’s Stories allows marketers to create social content like polls from within the platform.

This piece recommends brands creating their content for their social profiles to save costs and gain hands-on experience. Online tools like Canva can be used by social media content marketers to create Do It Yourself (DIY) content.  Outsourcing social media content creation process to freelancers can help marketers save time.

Creating incentivised social campaigns encouraging audiences to submit content can help brands benefit from user-generated content and build social proof. Working with influencers, industry expertise, and loyal consumers can help further boost awareness and drive engagement.

Sourcing high-quality images, videos, and templates from stock libraries like Offset and Creative Market can help curate and create professional social content efficiently. Further, using consistent colour pallets and fonts can help align content across platforms.

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