Creating multiple YouTube channels can help brands expand their reach and brand awareness

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2020, 5:28 PM UTC

YouTube continues to be among the most widely used online platforms among US adults.

Businesses, especially the ones that have a wide range of verticals and a large existing audience, should create multiple YouTube channels to boost their reach and brand awareness. Multiple YouTube channels enable easy searchability and ensure less distraction. Marketers can create multiple channels from the brand’s existing YouTube/Google account.

Creating separate YouTube channels for each vertical can help support brand focus on a targeted audience. Brands can also have a different voice or tone for each YouTube channel. For instance, creating separate channels for fitness videos and product reviews, respectively, can help brands serve both audiences effectively.

Similar to the brand, a YouTube channel should have a strong visual identity. But, marketers should post content consistently using brand colours and logos to boost brand awareness.

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