Aligning business content with monetisable video formats on YouTube to earn AdSense revenue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 08, 2020, 6:59 AM UTC

Following business-oriented channels can help brands gain insights about marketing strategies and campaigns on YouTube.

This piece suggests YouTube strategies businesses can implement amid COVID-19 to promote their campaigns and products. Creating a YouTube channel and uploading videos across formats like product launches, reviews, and more with subtitles provides international exposure for brands.

Building a viewer base and producing monetisable videos aligned with the business content can help marketers earn revenue through AdSense. Repurposing marketing content like blogs, infographics, whitepapers with video series will help brands gain new prospects and stay relevant.

Ensure the videos are SEO optimised with description content, as Google considers the popularity of a brand’s YouTube channels for ranking its website. Marketers can further leverage relevant influencers on the platform to promote products, expand viewer base and build loyalty.

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