Match corporate messaging with company actions to attract conscious consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2020, 8:15 AM UTC

70% of people wish to know how organisations are addressing social and environmental issues.

This article suggests strategies brands can adopt to attract consumers that are conscious of companies’ environmental, social and corporate governance (ESG) policies. An ESG business approach that a company chooses must align with core business strategies and company values.

To attract a conscious consumer, ensure that the company’s actions match its corporate message. For brands successfully executing corporate diversity and environmental preservation initiatives, the ESG initiatives must find a mention in the brand’s marketing.

The progress of the ESG program that has been implemented must be tracked regularly. Additionally, noteworthy achievements and observations could be published as an ESG report.   

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