Long-term SEO investments can help evolve marketing strategies as per the changing SEO landscape.
This article notes that while paid media campaigns are important, brands must prioritise their SEO efforts for long-term, scalable and sustainable growth. Build a comprehensive SEO strategy with investments in maintenance and updates to cost-effectively acquire new consumers.
Having a solid SEO strategy in place allows marketers to adjust their strategy as their company grows in size. Businesses must place SEO at the core of their marketing strategy and support their marketing efforts through paid media.
Creating an organic backlinking strategy can enhance SEO, as 70% of links clicked on by users are organic links, according to MarketingSherpa. Investing in SEO content allow marketers to achieve sustainable returns and boost brand awareness for the long-term, whereas paid media benefits are short-lived.
[6 minute read]