Automating sales processes can help enhance personalisation and maximise leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2020, 11:46 AM UTC

On average, nine out of 10 managers spend time on nonessential administration tasks.

Automation enables businesses to streamline manual-time consuming tasks, eliminate human errors, and let employees focus more on delivering better and more personalised customer experiences. Automated processes can help sales and marketing professionals build ideal customer personas by identifying the prospects’ needs, pain points and desires.

After understanding consumer pain points, it becomes easier for marketers to establish meaningful first contact with their target audiences. These conversations can further help brands understand consumers’ demographics, behaviours and preferred medium of communication, and further personalisation efforts. 

By streamlining and automating marketing operations, company employees can concentrate on refining and optimising messaging to boost ROI and conversion rate. Automated digital sales can not only provide accurate, up-to-date information about the prospects but also enhance the effectiveness of order management in scale.

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