85% of content marketers consider lead generation as the most crucial content marketing goal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 07, 2020, 1:09 AM UTC

Video content is important to 92% of marketers, as per Wyzowl.

This article highlights content marketing insights brands can use for their content marketing decisions. According to CMI, 85% of content marketers consider lead generation as their most important content marketing goal. Companies with blogs generate 67% more leads than those without them.

Nine out of 10 consumers report that videos help drive their purchase decisions. As per Google, 15% searches every day on its search engine are new searches. Further, more than 85% of US web users search online at least once a month and spend 3.5 hours per day on mobile devices.

SEO provides 20 times more traffic opportunities for marketers than pay-per-click on desktops and mobile devices (Moz.) 91% of marketers consider email an important strategic channel.

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