Microsoft advertising expands LinkedIn Profile targeting to select markets outside the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2020, 3:27 PM UTC

The function, which has been in beta in the US, will let B2B marketers target people by job function and industry.

Microsoft Advertising has expanded its LinkedIn Profile targeting available in Search and Audience campaigns to Canada, UK, Australia, France and Germany. Marketers will be able to target specific industries or job functions across more than 100 industries and 80,000 companies globally. 

The tech giant has also rolled out dynamic remarketing for shopping out of beta and will allow retargeting visitors with ads of products they have viewed. Microsoft said that customers are removed from the dynamic remarketing lists with minutes of a product being purchased. 

Marketers in France and Germany will also be able to reach in-market audiences based on search history and page views on Microsoft services. The new in-market audiences can be associated with ad groups or campaigns.

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