Developing social media campaigns and ads can help brands survive the COVID-19 pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2020, 1:46 AM UTC

Influencer marketing campaigns can help marketers boost engagement during the pandemic.

This piece recommends marketing ideas businesses can employ during and after the COVID-19 pandemic to create successful marketing campaigns. Brands must evaluate their online marketing performance through benchmarks, KPIs and metrics to know their position in the industry.

With pre-pandemic research rendered useless, fresh research must now be conducted. The article suggests brands to move their business activities online and incorporate social ads and content into their marketing strategies. Businesses must enhance their LinkedIn video marketing campaigns, look to earn positive media coverage, and offer consultative selling services to establish themselves as an expert.

Creating promotional offers, optimising website performance and building networking campaigns helps attract consumers and boost conversions amid COVID-19. Sales professionals must make more sales appointments to get more leads and ensure business continuity.

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