Having a dedicated community area on the blog can encourage reader engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2020, 3:26 PM UTC

Paying attention to readers can create a sense of belonging and deepen trust. 

While the upkeep of a dedicated forum for readers can be challenging, it provides an excellent opportunity to get the audience involved. The community area can also be used to mine user-generated content for ideas and increasing page views. 

Building a community around a blog can help offer readers a sense of belonging and ownership while simultaneously forging deeper connections. But, bloggers need to take an active part in shaping the narrative of their communities for the effort to be effective. 

Bloggers need to leverage a conversational style of writing that invites people to interact with the content. Soliciting reader opinions or setting up polls about different topics can encourage readers to interact with the content. 

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