Develop flexible shipping policies to support consumers amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2020, 10:45 AM UTC

Being transparent about returns, exchanges, damages, and lost packages can help brands enhance their returns and refunds process.

Creating a well thought-out and adjustable shipping policy can help brands support their consumer queries and meet their expectations during crises. Ensure shipping details like order processing time, domestic and international options, costs, and more are clear and concise and easily accessible for consumers.

Highlighting the shipping guidelines on website banners, product pages, FAQ pages and more can help businesses effectively communicate their shipping policies. Updating the shipping policy every few months is recommended in case of expansions of fulfilment networks or expected delays.

Having a shipping policy template can help brands adapt, rearrange, cut and expand their policies as per their needs. Setting the right expectations from the shipping policies allows organisations to be transparent and build trust among prospects.

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