Align review site’s content with landing pages to deliver a consistent consumer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2020, 2:12 AM UTC

Tracking data and traffic on review sites can help sales and marketing teams analyse marketing performance effectively.

This article suggests optimisation strategies brands can use on review sites to improve consumer experiences, drive traffic and boost sales. Build a brand profile on review sites and include key messaging aligned with the landing pages to provide consumers with a consistent experience.

Creating a consistent review site experience in alignment with landing pages can help brands meet their audiences’ expectations. Brands must leverage the review site’s capabilities to its full extent and use rich media like screenshots and videos to create a microsite experience.

Evaluating data by tracking URLs and traffic sources on review sites can help marketers determine the traffic quality and create tailored optimisation strategies. Use automation tools like Marketo to create more sales-focused marketing strategies.

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