Publishers should re-strategize their video to meet the rising demand for video content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2020, 1:49 PM UTC

Consumers spent nearly a half-hour longer per day watching digital video content this year, as opposed to last year.

COVID-19 pandemic has amplified the consumption of digital video content with emerging video entertainment formats driving more engagement now. So, media companies should have an innovative approach to content creation and digital video production in order to navigate the changing digital media landscape.

Besides the pandemic, young consumers are abandoning traditional TV, while welcoming connected TV. Large media brands such as CBS and NBC have already launching streaming services over the past year.

With the introduction of new streaming services, publishers should diversify their revenue streams and build up first-party data stores before third party cookies phase-out. Publishers should also understand how to leverage social media to amplify distribution.

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