LinkedIn rolls out “Healthcare Hub” resource to help healthcare marketers connect with audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2020, 7:24 AM UTC

Content about telemedicine on LinkedIn surged 726% and engagement grew 691% from early February to late March, as per LinkedIn.

Through a recent blogpost, LinkedIn announced the launch of the “Healthcare Hub” resource, allowing healthcare marketers to better connect with audiences. With LinkedIn having over 8.6 million healthcare practitioners, 600,000 institutional investors, and 12 million CXOs, the platform believes it is uniquely positioned to help healthcare marketers.

Healthcare marketers can pick up tips, case studies, and audience insights from the Healthcare Hub resource. Further, the Hub enables marketers to engage with stakeholders from categories like health insurance, corporate reputation, healthcare professionals, and patients.

Audience engagement across healthcare categories increased, as 1.7 times more people visited healthcare groups on LinkedIn. LinkedIn notes that healthcare marketers must implement a data-driven approach to target unique messages to stakeholders across touchpoints.

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