Leveraging always-on marketing programs can help B2B brands better prepare for the future

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2020, 5:31 PM UTC

75% of B2B companies saw increased views of branded content after implementing always-on influencer marketing.

B2B organisations should focus on always-on marketing strategies as they prepare for the future marketing landscape. This piece states that influencer partnerships formed through always-on marketing campaigns are more likely to build brand credibility and trust.

Leveraging experiential storytelling through augmented reality (AR) and virtual reality (VR) can further help brands better engage users post-pandemic. According to eMarketer, more than 95 million people are predicted to use AR in the US alone by 2022.

B2B brands should also adopt new communication channels to navigate the new normal. Marketers should make mobile an essential part of their marketing strategies, as a Mobile Marketer report found a 15% increase in the engagement of mobile ads during the crisis.

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