Brands should be clear about their objectives before choosing content agencies or consultants

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2020, 4:54 PM UTC

40% of marketers agree that content marketing is crucial for overall marketing strategy, but 64% of marketers invest time in search optimisation.

Content and SEO are important for achieving marketing objectives like brand visibility, search rankings and reputation management. Businesses need to collaborate with an expert consultant or an agency to achieve a balance between content and SEO and achieve true potential.

Businesses should first decide their path towards success and have a clear understanding of their SEO and content marketing goals. Both consultants and agencies offer similar enticing opportunities. Agencies offer added niche options and comprise of large teams with skill sets in a variety of content and optimisation tactics.

In contrast, consultants are individuals who are recognised as experts in the content and SEO sphere. Businesses should, however, choose between consultants and agencies based on their company goals and objectives.

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