Rethinking B2B digital advertising strategies can help brands effectively leverage new technologies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2020, 3:13 PM UTC

Road-mapping digital advertising strategies can be challenging due to the abundance of technological options.

With the emergence of new technologies and tactics in B2B advertising, businesses should identify appropriate tools that serve their company objectives. They should figure out ways to incorporate new features and platforms in the right way to efficiently optimise their lead processes.B2B marketers should also analyse their customer journeys and the technology’s impact on them.

Considering elements like – in what different ways companies can use their audience data or rethink the internal structure – can help brands better use new technologies and tactics in digital advertising.

The author also warns that businesses should carefully analyse the involvement of new tactics and technologies in their strategies. Companies should also consider if they need external advice on their existing digital advertising strategies.

Read the original article

[2 minute read]