Marketers can use videos to demonstrate expertise via LinkedIn Experience Section

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2020, 5:41 PM UTC

Adding videos can help amplify the marketer’s experience, along with enhancing their visibility.

Videos can help marketers diversify their LinkedIn content and can be particularly effective for both product and service-oriented companies. Leveraging explainer videos can help businesses highlight what happens when a user confirms their product or service.

Demonstration videos can be used to reveal what customers can expect inside the box, show how the product works, or for sharing tips on product usage. Companies can add CTAs on their videos to attract user attention.

Businesses can use videos to record a customer testimonial, share an announcement, introduce the team or to show how they work. But, their LinkedIn video content should be limited to no more than ten minutes.

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